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Brand Awareness - Aspire's Hong Kong PR Activations
Project type
PR campaign
Ask:
- Maximize brand awareness for Singapore-based leading global fintech startup Aspire in Hong Kong, driving greater market share and establishing strong thought leadership.
What happened:
- Devised and executed 4 distinct PR activations throughout 2025, including thought leadership announcements, op-eds, multimedia PR pitches, and high-profile C-level interview opportunities.
Result:
- 30+ media coverages, including 3 dedicated C-level executive interviews and 1 TV appearance.
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