PR Growth Hack: Strategise Promotion for Ed Tech Start-Up Big Bang Academy

Ask: Drive business for Big Bang Academy's STEAM competition through PR

What happened:
- Devised a campaign that connected public with its paid-only competition
- Helped build a storytelling that would entice media to cover

Result:
- 5+ Media Coverages, all dedicated features regarding the campaign protagonist
- 1x IG Reel & 1x LRB post by HK Celebrity with 800K+ followers
- Momentum contributed to 800+ sign ups for its first-ever public STEAM competition this year