Brand Momentum: "LOVE IS WILD" Street Art Campaign

Goal:
Create a brand moment for NGO "ProjectC:Change".

What happened:
- Brainstormed a public street art campaign to raise awareness to illegal wildlife trades across Hoi Mei Streets in Sai Ying Pun
- Knocked on doors to ask landlords to rent out walls
- Connect art organizations and invite artists to pain the walls
- Line up more NGOs and agencies to invite celebrities & environmentalists to join
- Line up schools for educational purpose

Result:
- 100+ Cultural Icons & Influencers
- 10+ media attended opening ceremony at Kei Ling Street including TVB, where all murals were located
- Jane Goodall, 3 Global Artists, 1 HK Celebrity attended
- Top global artist, OBEY, painted the wall for free, followed by others
- Kei Ling street then became a tourist spot - "Art Street", endorsed by HK Tourism Board