Brand Awareness - Recycling Fruit Nets Challenge

Ask: Raise awareness to the poly foam recycling factory.

What happened:
- Co-ideated with NGO founder during Mid-Autumn Festival
- Challenge public to bring all their fruit nets to the NGO

Result:
- 1 x celebrity with 800K+ following promoted for free
- 2 x content creators with 50K+ followings promoted for free
- 2x the amount of fruit nets collected versus usual times.